Coordination is not the answer to the division of work !

Stephen J Brewis
21 January 2019

The Model T wasn’t Fords product, it was River Rouge, anybody could make the Model T but not  everybody could make River Rouge.  River Rouge was a special type of transactional organisation that gave it competitive advantage. This  advantage comprised of Taylorising the activities by separating the Knowledge from the activity, and coordinating these activities by moving the car between stations, there was no communication/learning between stations, but demonstrated the benefits of efficiency through automation , Brains mechanise and automatons Automate. The Brains were in the few and the automatons were in the many, but the knowledge of the car was no longer present in the worker.

In the knowledge economy, where information rules, this is not sufficient, coordination is no longer the answer to the division of work. This talk will focus on knowledge and information using the fundamental principles of cybernetics and information theory to derive a maximally irreducible organisation set, capable of extracting the maximum amount of information from its operation, to maximise its decisioning effectiveness.

The talk will ground these ideas through a detailed case study looking at how by changing BT's organisational structure the quality of its decisioning can be significantly improved.