Dimensions of Strategic Management, Through Time

Rod Willis
08 July 2019

Many organisations are preoccupied with Strategic Planning and the use of Key Performance Indicators (KPIs) with a clear desire to ‘get to where they want to go’.  On this journey, many fall foul of ‘The Tyranny of Meaningless Metrics’ (songs of the Sirens)  Worst still, if they do reach the destination, they may discover where they wanted to get to wasn’t the destination actually required to grow or survive after all! (“Alice: Would you tell me, please, which way I ought to go from here? The Cheshire Cat: That depends a good deal on where you want to get to. Alice: I don't much care where. The Cheshire Cat: Then it doesn't much matter which way you go. Alice: ...So long as I get somewhere. The Cheshire Cat: Oh, you're sure to do that, if only you walk long enough.” ― Lewis Carroll, Alice in Wonderland)

We have been busy over the years in many Business Schools (BS) teaching/supporting passionate learners how to ‘do strategy’, unfortunately, many seem to have missed some key parameters in the process.  To test these assertions, feel free to research Ansoff's work before you come to this SCiO event.  Try to identify what he is known for and let’s discuss and explore together.  Even if you think you have a handle on Igor Ansoff’s approach on Strategic Management, we will add another dimension that (as far as I have been able to identify) is not part of his work.  When Igor Ansoff’s dimensions of Strategic Management are combined with the Organisational ECO-Cycle (by David Hurst) we start to see something new emerge for Strategy.

Linking Igor Ansoff and David Hurst’s work has the ability to create a dynamic approach to Strategic Management.  We hear many calls for ‘Agile Business Strategies’ yet we are often using approaches that come from a school of thought that is NOT about agile or complex adaptive systems.  We live in a world of paradoxes and for strategy, we would seem to be approaching the choice of the blue pill or the red pill.  If you can sense Strategic Turbulence all around you, what pill would you decide to take?

To close, we will share the highlights of a Case Study that combined Ansoff and Hurst's work, creating an adaptive, growing solution in China, please join us.