transduction: discussion of transduction in the design of information systems and control systems

Roger James (Prof)
08 July 2013

There is one functional area in Beer’s VSM, transduction, which is not fully explored in his work. Essentially, this is the change in the nature of goods/services and information when they cross a boundary.

Organisations manage their total variety by systemically managing all the inter-linked  system parts. Typically, this involves many codes and conventions. An example would be ‘phase locking’ when it is used to provide a snapshot of the organisation at a particular time.

In Beer’s description of transduction, he addresses mainly ‘human to human’ activities, so a car may be dispatched from a manufacturer to a dealer. However, much descriptive information is now handled by information systems, which cross many boundaries.

In this session, Roger will provide a discussion of the role of information systems in transduction, including the impact in the design of IS and design of control systems.

Roger is the Principal of Computeriv. His work covers Innovation, Corporate Agility, Systems Thinking and Knowledge Management across projects in information intensive industries spanning defense, health, pharmaceutics and Life Sciences.